Shadow Testing
Coming soon
Being written
This entry is in the writing queue. A page goes live only after its sources are read and every quote is checked against its page, so this one has only a title for now.
Already written
Nearby in Research
Read one of these while Shadow Testing is being written.
A/B Testing
Research
A/B testing is a controlled experiment that randomly splits traffic between two versions of a product to measure which one changes a target metric.
Research

Occam's Razor
Research

Correlation and Causation
Research
Observer-Expectancy Effect
A research bias in which the expectations of the person running a study unintentionally change what participants do or how results are read.