User interviews

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Observer-Expectancy Effect
A research bias in which the expectations of the person running a study unintentionally change what participants do or how results are read.
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Hawthorne Effect
The tendency for people to change their behaviour because they know they are being observed or studied, which can distort research results.
A/B Testing
Research
A/B testing is a controlled experiment that randomly splits traffic between two versions of a product to measure which one changes a target metric.
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Benchmark
A fixed task, dataset and scoring rule that many teams run, so their results can be compared on equal terms.

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Observer-Expectancy Effect

Hawthorne Effect

A/B Testing

Benchmark