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Marketing
Scarcity
The persuasion principle that people value something more, and act faster to get it, when it appears limited in availability or time.
Marketing
Foot-in-the-Door
The foot-in-the-door technique gains compliance by first asking for a small request, because people who agree to it are more likely to agree to a larger one later.
Marketing
Decoy Effect
Adding a third option that is clearly worse than one existing option, but not the other, shifts choices toward the option that beats it.
Marketing
Lifetime Value
Lifetime value is the total profit a business expects to earn from one customer over the whole relationship, discounted to today's money.

All of Marketing

Nearby in Marketing

Scarcity

Foot-in-the-Door

Decoy Effect

Lifetime Value